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THE MOOD

King of the game

You live life to the fullest and make the most of all it has to offer. You set your own rules and are always one step ahead, especially when it comes to seduction. First you draw admirers in with your magnetic attitude. And with your sharp wit and confident smile, there's no resisting your allure. You're the King of the Game.

THE CAMPAIGN

King of the game

THE PRODUCTS

King of the game
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King of the game - Deodorant Body Spray

Considering the best route to your latest knockout? Take an indirect approach by making King Of The Game Deodorant Body Spray part of your game plan. This Deodorant Body Spray is designed to release a hypnotic invitation to play throughout the day, so get ready for an electrifying game of skin-on-skin.

 

• 24-hour protection
• Anti white marks
• 0% aluminium salt
• Available in 150ml

King of the game - Body Fragrances

When you're playing at this level, smelling good is just the beginning. Make your first move with a blast of King Of The Game Body Fragrance. With this seductive scent, you're now ready to beat her at her own game. The rest is all in the attitude.

 

• Convenient on-the-go size
• Refreshing & subtle fragrance
• Available in 75ml

King of the game - After Shave Lotions

Rule the game. It’s a game of craft and cunning, but your self-confidence is also an asset. Cool it down and scent it right with King Of The Game After Shave lotion. Its mysterious and sensuous appeal brings them closer—the rest is up to you.

 

• Cooling effect
• Subtle fragrance
• Available in 100ml

King of the game - 2-in-1 Shampoo & Shower Gels

You’re always one step ahead. Look good, feel better—you know this moment will be legendary. Lather up your hair and body. Don't miss a second of the action. Grab your King Of The Game 2-in-1 Shampoo and Shower Gel. With an addictive mix of cardamom, cedarwood and black coffee, it's a pure shot of seduction. For Kings who play to win.

 

• 2-in-1 shampoo & shower gel
• Available in 250ml and 400 ml (depending on your location)

King of the game - Eau de Toilette

Rule the game. When it's too easy, it's not as much fun. You love a challenge, testing your skills against the toughest targets. Draw them closer with King Of The Game Eau De Toilette: an explosive shot of black coffee, granny smith apple and Jägerbomb with ultra-sensual and charismatic accords. This is one irresistible argument.

 

• Fresh oriental signature scent 
• Long-lasting fragrance (apply to touch points)
• Available in 60ml and 100ml (depending on your location)